Search Partner Network placement reporting and account-level exclusions came to Performance Max March 4
- Date
- Feb 27, 2024 (first reported)
- Effective
- Mar 4, 2024
- Primary source
- Google Ads Help
Google ended the temporary Search Partner Network opt-out introduced in November 2023 and, starting March 4, 2024, gave Performance Max advertisers impression-level SPN placement reporting and the ability to exclude SPN sites at the account level, following the Adalytics report on ad placements.
Sources
- open_in_newSearch partner network placements and exclusions (Google Ads Help)Google Ads Help · Feb 27, 2024
- open_in_newGoogle Search Partner Network update: More control, less transparencySearch Engine Land · Feb 27, 2024
- open_in_newGoogle Ads PMax Placement Report To Show Search Partner Network SitesSearch Engine Roundtable · Feb 28, 2024
Related changes
Undo