Vehicle ads campaigns to be upgraded to Performance Max with vehicle feeds from September 2023

Date

Aug 24, 2023

Regions

US, Canada (open beta); Australia (closed beta)

Primary source

Google Ads Help

Sources

• open_in_new
  Vehicle ads will be upgraded to Performance Max with vehicle feedsGoogle Ads Help · Aug 24, 2023
• open_in_new
  Google is upgrading Vehicle Ads to Performance MaxSearch Engine Land · Aug 24, 2023

Related changes

• Nov 7, 2023Generative AI text and image creation began rolling out in Performance Max for US advertisers
• Oct 26, 2023Search themes launched in beta for Performance Max
• Sep 5, 2023'URL contains' rules added to Performance Max final URL expansion
• Aug 8, 2023Local store unit ad format and expanded Search top slot format for store goals launched
• Jul 25, 2023Performance Max search term insights expanded; automatically created text assets to appear in reporting
• Jul 25, 2023Page feeds launched for Performance Max; brand exclusions fully launched

← See this change in the change history