Performance Max added Performance Planner, asset group scheduling and first-party audience insights

Google's holiday update for Performance Max: Performance Planner support for forecasting and budget/target simulations (rolling out), automated rules to schedule asset groups (live since early October), explanations for all Performance Max campaigns including product-level explanations, first-party data segments as audience signals with insights, and an increase from 5 to 15 text headlines per asset group coming in 2023.