Performance Max experiments rolled out in Google Ads
- Date
- Jan 19, 2023 (first reported)
- Primary source
- Google Ads Help
Experiments became available for Performance Max campaigns, letting advertisers test the incremental impact of adding Performance Max to their mix or compare it against Standard Shopping before applying changes. Google's February 23 update confirmed the feature was available to all.
- Uplift experiments: measure conversion lift from adding Performance Max alongside existing campaigns.
- Performance Max vs. Standard Shopping A/B test.
Sources
- open_in_newWhat's new in Performance Max campaignsGoogle Ads Help · Feb 23, 2023
- open_in_newGoogle Ads Performance Max Experiments Now Rolling OutSearch Engine Roundtable · Jan 19, 2023
- open_in_newNew Performance Max experiments have just rolled outSearch Engine Land · Jan 19, 2023
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