Performance Max gained optimization score, seasonality adjustments, data exclusions and location controls
- Date
- Jul 12, 2022
- Primary source
- Google Ads Help
Six features arrived for Performance Max: optimization score and recommendations, seasonality adjustments, data exclusions, advanced location targeting ('Presence' vs 'Presence or interest' with exclusions), explanations for performance swings (rolling out over following weeks) and diagnostic insights.
Sources
- open_in_newNew features to help you customize and improve your Performance Max campaignsGoogle Ads Help · Jul 12, 2022
- open_in_newGoogle adds 4 new features for Performance Max campaignsSearch Engine Land · Jul 12, 2022
- open_in_newGoogle Ads Performance Max Campaigns Gains Several New FeaturesSearch Engine Roundtable · Jul 13, 2022
- open_in_newNew Improved Google Ads Location Targeting OptionsSearch Engine Roundtable · Jul 8, 2022
Related changes
Undo