Portfolio Enhanced CPC strategies and the target spend setting were retired
- Date
- Jun 19, 2019
- Effective
- Jul 1, 2019
- Primary source
- Google Ads Help
Google stopped supporting Enhanced CPC as a portfolio strategy, pointing advertisers to the campaign-level setting instead, and removed target spend from new Maximize clicks portfolios in favour of average daily budgets. The same clean-up deprecated several other legacy bid strategies.
Sources
- open_in_newSimplifying portfolio bid strategiesGoogle Ads Help · Jun 19, 2019
- open_in_newGoogle Ads (AdWords) History timelineScreaming Frog
Related changes
Undo