Similar audiences launched for Search and Shopping, with Customer Match extended to Shopping
- Date
- May 1, 2017
- Primary source
- Google (Inside AdWords)
Similar audiences, previously a Display and YouTube feature, became available for Search and Shopping campaigns so advertisers could reach people who behave like their remarketing lists. Customer Match also arrived for Shopping, letting retailers bid differently for known customers.
Sources
- open_in_newFind your next customer with new audience solutions for Search and ShoppingGoogle (Inside AdWords) · May 1, 2017
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