Google Ads Change History
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Change historychevron_rightGoogle Adschevron_rightFeb 22, 2017

Search ads switched to a green-outlined 'Ad' label after weeks of testing

Date
Feb 22, 2017 (first reported)
Primary source
Search Engine Roundtable

After testing several label styles, Google confirmed it was rolling out a white 'Ad' badge with a green outline and green text in place of the solid green box. Google described the change as improving legibility while keeping ads clearly marked.

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