Google Ads Change History
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Change historychevron_rightGoogle Adschevron_rightMay 15, 2017

Quality Score components and historical Quality Score added as keyword columns

Date
May 15, 2017
Primary source
Google (Inside AdWords)

Three optional keyword columns exposed expected CTR, ad relevance and landing page experience at scale, and four historical columns showed how those scores changed over time. Historical data ran back to January 22, 2016 and could be segmented by day.

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