In-market audiences were extended from Display and YouTube to Search campaigns
- Date
- May 23, 2017 (first reported)
- Primary source
- Search Engine Land
Google said Search campaigns would be able to target in-market audiences, segments of people showing purchase intent across more than a dozen categories based on their recent search and browsing behaviour. The feature was announced at Google Marketing Next and rolled out over the following months.
Sources
- open_in_newGoogle is extending in-market audience targeting to Search campaignsSearch Engine Land · May 23, 2017
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