Week of Feb 9, 2026

9 changes logged the week of Feb 9, 2026, 1 high impact; 1 took effect. Open this week in the change history.

Google Ads

• Veo 3 video generation added to Asset Studio alongside Nano Banana image editingFeb 11, 2026 · Creative & Assets · General

  Google added its Veo 3 video model to Asset Studio in Google Ads so advertisers can generate video creative, joining the Nano Banana image tool. Google said nearly 70 million assets were generated with Gemini in AI Max and Performance Max in Q4 2025. Source

• Products section gained per-product campaign eligibility lists, status trend graphs and filtersFeb 11, 2026 · Reporting & UI · Shopping

  Hana Kobzova spotted a new Products dashboard showing which campaigns each product is eligible or not eligible for, plus a detail table and status trends. Source

• Sponsored Shopping ad format began testing in AI Mode across retail and travel queriesFeb 11, 2026 · Launch · Shopping

  Google confirmed it is testing a new Shopping ad unit in AI Mode that shows retailers offering a product, clearly labeled Sponsored, beneath organic shopping recommendations. Source

• Parked domains removed as an ad surface from the Search Partner NetworkFeb 10, 2026 · Deprecation · Search

  Parked domain (AdSense for Domains) inventory no longer serves ads via the Search Partner Network, and the parked-domain option was deleted from Content suitability settings in all accounts. Source

• Experiments page began surfacing pre-configured 'recommended experiments' based on account dataFeb 11, 2026 · API & Tools · General

  Hana Kobzova noticed the Experiments dashboard suggesting ready-to-launch tests such as bidding or creative changes that advertisers can run or customize. Source

Google Analytics

• GA4 Home page now shows Generated insights summarizing the top three data changes since last visitFeb 10, 2026 · Reporting & UI · Reporting

  The Home page displays AI-generated summaries of the three most important changes since the user's last visit, including configuration updates, anomalies and seasonality. Source

ChatGPT Ads

• Ads went live in ChatGPT for logged-in adult Free and Go users in the U.S.Feb 9, 2026 · Launch · General · effective Feb 9, 2026

  OpenAI began showing clearly labeled sponsored placements below responses to U.S. adults on the Free and Go tiers. Ads were matched to the topic of the conversation, past chats and prior ad interactions; advertisers received only aggregate performance data. Source

• Ad Pilot Program opened via Omnicom, WPP and Dentsu with Adobe among first advertisers; $200K minimumFeb 9, 2026 · Launch · Account & Billing · effective Feb 9, 2026

  The U.S. pilot was bought through holding-company partners: Omnicom Media secured placements for more than 30 clients, Adobe ran ads for Acrobat Studio and Firefly with WPP, and Dentsu also participated. Trade reports put the minimum commitment at $200,000 with about a $60 CPM. Source

• Fidji Simo said ChatGPT ads would follow an intent-based model and the model would not know an ad existsFeb 11, 2026 · Policy · General

  In an interview, OpenAI's CEO of Applications said ChatGPT's ad system would look more like Google's intent-based system than Facebook's, that the model would not know an ad is in a thread unless asked, and that it would give a neutral assessment of advertised products if asked. She said ads would remain a minority of OpenAI revenue. Source

Took effect this week

• Google Ads API v19 sunset confirmed for February 11, 2026Effective Feb 11, 2026 · announced Dec 15, 2025 · Google Ads API & Scripts

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