Week of Feb 17, 2025

5 changes logged the week of Feb 17, 2025, 1 high impact; 2 took effect. Open this week in the change history.

Google Ads

• Responsive search ads gained asset flexibility: headlines may serve as sitelinks, descriptions may be omittedFeb 20, 2025 · Creative & Assets · Search

  Starting February 20, 2025, up to two RSA headlines can serve in the space previously reserved for sitelinks when predicted to improve performance, and Google AI may omit description lines when doing so improves engagement. Pinned assets still respect their positions. Global, all languages. Source

• Google emailed advertisers that ads would stop serving on parked domains by default from March 19Feb 21, 2025 · Targeting & Audiences · Search · effective Mar 19, 2025

  Kirk Williams shared a Google email on LinkedIn stating all accounts would be opted out of parked-domain placements starting March 19, 2025, reversing the previous opt-in default. Advertisers can re-enable them under content suitability settings. Source

• All accounts opted out of parked domain placements by default in the Search Partner NetworkFeb 21, 2025 · Targeting & Audiences · Search · effective May 5, 2025

  Google emailed advertisers that existing accounts would be automatically opted out of serving on parked domains, matching the default already applied to new accounts. Advertisers who want the traffic must re-enable it under Content suitability. Initially set for March 19, 2025 and later pushed to May 5. Source

• Reach Planner tested an 'Advanced Plans' section that suggests ad-type mixes and budget splitsFeb 18, 2025 · Bidding & Budget · Video

  Brent Neale discovered an Advanced Plans feature in Reach Planner that automatically proposes optimal ad-type combinations and budget allocation. Google had not confirmed the test. Source

Google Ads API & Scripts

• OAuth consent unbundling rolled out to pre-2019 Cloud projects using Ads APIs from May 1, 2025Feb 20, 2025 · Policy · Account & Billing · effective May 1, 2025

  Google Cloud projects created before 2019 that use Ads-related APIs (including the Google Ads API scope) gained granular OAuth consent starting the week of May 1, 2025, so apps requesting multiple scopes must handle partial user consent. Source

Took effect this week

• Philippines gambling policy expanded to state-licensed operatorsEffective Feb 17, 2025 · announced Feb 3, 2025 · Google Ads
• Gambling ads permitted in Angola for operators licensed by Instituto de Supervisão de JogosEffective Feb 18, 2025 · announced Feb 3, 2025 · Google Ads

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