Enhanced CPC sunset announced: unavailable for new campaigns from October 2024, migrated by March 2025
- Date
- Sep 9, 2024 (first reported)
- Effective
- Mar 1, 2025
- Primary source
- Search Engine Roundtable
Google told advertisers that Enhanced CPC would no longer be selectable for new Search and Display campaigns starting October 2024, and that existing eCPC campaigns would be switched to Manual CPC in March 2025 unless moved to a Smart Bidding strategy.
Sources
- open_in_newGoogle Ads Saying Goodbye To Enhanced CPC In March 2025Search Engine Roundtable · Sep 9, 2024
Related changes
Undo