Week of Jan 6, 2025

9 changes logged the week of Jan 6, 2025; 1 took effect. Open this week in the change history.

Google Ads

• Crypto exchange ads targeting the UK required FCA registration and Google certificationJan 6, 2025 · Policy · General · effective Jan 15, 2025

  Advertisers promoting cryptocurrency exchanges to UK users must be registered with the Financial Conduct Authority and certified by Google from January 15, 2025. Affects crypto exchanges and wallet providers targeting the UK. Source

• Help-doc wording implied ad scheduling was dropping for Smart Bidding; Ads Liaison said nothing changedJan 7, 2025 · Bidding & Budget · Search

  A Google Ads Help Center edit suggested ad scheduling would no longer work with Smart Bidding campaigns. Adriaan Dekker flagged the wording on LinkedIn, and Ads Liaison Ginny Marvin clarified on X that nothing had changed and ad scheduling still works with Smart Bidding. Source

• Gambling policy updated to disallow online gambling ads in Nigeria after court rulingJan 8, 2025 · Policy · General · effective Jan 8, 2025

  Google removed permission for internet-based real-money gambling ads and related promotional or informational content targeting Nigeria, effective immediately, following a Nigerian court ruling. Affects gambling operators and affiliates targeting Nigeria. Source

• PMax briefly let advertisers pause/enable conversion actions per asset group; Google called it a bugJan 8, 2025 · Measurement · Performance Max

  Some accounts showed controls to pause, enable or remove individual conversion actions at the Performance Max asset-group level. Thomas Eccel shared the sighting (credit Carolin Carvalho da Silva) and the Ads Liaison replied that it was a bug exposed by the rollout of an upcoming asset-group report segmentation feature. Source

• Political content policy added California Elections Code reporting formJan 9, 2025 · Policy · General

  Google added a form allowing California residents to report ads that may violate California Elections Code Division 20, Chapter 7. Affects political advertisers targeting California. Source

Google Ads API & Scripts

• Google Ads API v16 sunset confirmed for February 5, 2025Jan 10, 2025 · Deprecation · General · effective Feb 5, 2025

  Google reminded developers that Google Ads API v16 would stop serving requests on February 5, 2025. Integrations still on v16 had to migrate to v17 or later. Source

Microsoft Ads

• Sponsored Promotions by Brands entered closed beta on a cost-per-sale modelJan 9, 2025 · Launch · Shopping

  Sponsored Promotions by Brands (SPB) lets brands run one campaign that reaches shoppers across Edge, Bing and retail partner sites, billed only when a purchase occurs. Closed beta at announcement with a broader launch planned for later in 2025. Source

• Curate for Commerce piloted, letting retailers monetize first-party data with non-endemic adsJan 9, 2025 · Launch · General

  Microsoft introduced Curate for Commerce, a pilot that lets retailers package first-party data and sell targeted ad inventory to non-endemic brands across the web, with Microsoft handling advertiser sourcing and operations. Source

Search Console

• Search Console added an export button to the 24-hour Performance viewJan 7, 2025 · Reporting & UI · Reporting

  Google made the export button available for the 24-hour hourly view of the Performance report, one of the most requested follow-ups to the December 2024 launch of the view. Source

Took effect this week

• Local Services Ads mobile app announced for shutdown on January 6, 2025Effective Jan 6, 2025 · announced Nov 8, 2024 · Google Ads

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