Week of Jan 13, 2025
5 changes logged the week of Jan 13, 2025, 1 high impact; 3 took effect. Open this week in the change history.
Google Ads
- A new 'Search Max' match type appeared in search-terms match-type reporting before any announcement
Lars Thoning Dybro spotted a 'Search Max' match type in Google Ads reports and Adriaan Dekker shared details on LinkedIn; it was described as combining search-term matching with text and URL optimisation. Google had not confirmed the feature at the time. Source
- Barcode and QR code formats added to promotion assets
Promotion assets gained barcode (Aztec, Data Matrix, EAN-8 and other formats) and QR code options so offers can be redeemed in store as well as online. Affects advertisers using promotion assets on Search. Source
- Five child and teen ad policies consolidated into 'Ad protections for children and teens' hub
Google reorganized five separate child- and teen-related advertising policies into a single policy hub for transparency. No enforcement changes were made. Source
- A beta 'Chat' button appeared in the top navigation of the Google Ads console
Arpan Banerjee spotted a dedicated AI-chat support button labelled beta in the top-right of the Google Ads dashboard. Google did not comment on the test. Source
Google Analytics
- GA4 launched a Consent settings hub in Admin to manage and diagnose consent signals
Google Analytics added a centralized Consent settings hub under Admin where property admins can review how Analytics uses consent signals, see collection status, and address consent-related diagnostics. Relevant to any advertiser running consent mode for EU/UK traffic. Source
Took effect this week
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