Sponsored Promotions by Brands entered closed beta on a cost-per-sale model
- Date
- Jan 9, 2025
- Primary source
- Microsoft Advertising Blog
Sponsored Promotions by Brands (SPB) lets brands run one campaign that reaches shoppers across Edge, Bing and retail partner sites, billed only when a purchase occurs. Closed beta at announcement with a broader launch planned for later in 2025.
Primary source: Microsoft Advertising Blog (2025-01-09). Also covered by Search Engine Land (2025-01-09).
Sources
- open_in_newMicrosoft Advertising's new commerce media innovations unlock growth for brands and retailersMicrosoft Advertising Blog · Jan 9, 2025
- open_in_newMicrosoft expands retail media with two major ad offeringsSearch Engine Land · Jan 9, 2025
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