Curate for Commerce piloted, letting retailers monetize first-party data with non-endemic ads
- Date
- Jan 9, 2025
- Primary source
- Microsoft Advertising Blog
Microsoft introduced Curate for Commerce, a pilot that lets retailers package first-party data and sell targeted ad inventory to non-endemic brands across the web, with Microsoft handling advertiser sourcing and operations.
Announced alongside Sponsored Promotions by Brands as part of Microsoft's commerce media push. Pilot only at launch.
Sources
- open_in_newMicrosoft Advertising's new commerce media innovations unlock growth for brands and retailersMicrosoft Advertising Blog · Jan 9, 2025
- open_in_newMicrosoft expands retail media with two major ad offeringsSearch Engine Land · Jan 9, 2025
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