An 'All conversions' tab rolled out under Goals in Google Ads

Google Ads added an 'All conversions' submenu under the Goals section that lists every conversion action with its settings in one view, instead of requiring advertisers to click through 'View all conversion actions'.

The view shows account-level goals, click-through windows and primary or secondary status, and makes columns such as repeat rate and last seen directly accessible, which speeds up conversion tracking audits. Barry Schwartz reported it had reached a good number of accounts by October 28 but could not pin down when it became fully live, and said he had found a screenshot of it in a blog post about a month earlier.