Conversion Lift studies became self-service, without needing a Google representative

Google rewrote its Conversion Lift help page so advertisers can set up studies themselves rather than going through a Google representative. The published thresholds are at least 1,000 observed conversions, a minimum campaign budget of $5,000 USD, and at least one Conversion Lift-compatible conversion action.

• Supported campaign types: Display, Search, Video, Demand Gen, App and Performance Max. iOS app campaigns and Travel ads are not supported.
• Conversions that rely on supplementary data do not count toward the 1,000.
• A campaign can only sit in one study at a time (Brand Lift, Search Lift or Conversion Lift), so it has to be removed from an existing study before joining a new one.