Data Strength Uplift metric announced to show how much a data setup adds to conversions

Google announced a Data Strength Uplift metric for the Google Ads interface that shows how much an advertiser's data setup contributes to conversion gains. The same announcement said Data Manager is expanding to Display & Video 360 and Google Analytics, with enhanced conversions coming to both.

The post frames the metric as a way to put a number on first-party data work that previously had no reporting of its own, so measurement upgrades can be argued for on results rather than on principle. Google gave no launch date for the metric or for enhanced conversions in the two new platforms.