Loyalty Customer Match expanded to 14 countries, the Merchant API, AI Mode and Gemini

Google's loyalty program documentation now covers 14 countries instead of 8, adding India, Italy, the Netherlands, South Korea and Spain. Loyalty Customer Match became available through the Merchant API, merchants who do not advertise can take part, loyalty points and completed orders count as qualifying membership, and the benefits can surface in AI Mode and Gemini. Google also said a free-to-join program cannot require eventual payment, including some free trials.

The page added a country-by-country and device-by-device availability matrix.