Google Ads Change History
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Change historychevron_rightMerchant Centerchevron_rightSep 28, 2026

Seven Shopping ads policy documents rewritten around account disapprovals and bulk appeals

Date
Sep 28, 2026 (first reported)
Primary source
Search Engine Roundtable

Google updated the products that enable dishonest behavior, dangerous products, counterfeit products, sexual content, editorial and professional requirements, misrepresentation and Shopping ads policies overview pages. The definitions did not change, but the pages now lead with account-level disapprovals, add a standard bulk appeal workflow, use identical dashboard navigation steps and point merchants on platforms such as Shopify to platform-specific review options.

Google warns that submitting a bulk appeal for a large set of offers risks immediate failure.

Sources

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