Google Ads Change History
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Change historychevron_rightGoogle Adschevron_rightSep 4, 2026

Google Ads added Klaviyo as a data source for Offline Conversion Import and Customer Match

Product: Google AdsCategory: MeasurementArea: MeasurementStatus: LiveImpact: MediumSource type: Official
Date
Sep 4, 2026
Primary source
Google Ads Help

Klaviyo now appears in the Google Ads Data Manager supported data sources table as a first-party data source for both Offline Conversions Import and Customer Match. Advertisers connect Klaviyo with a private API key to sync customer lists and segments and transactional events into Google Ads without manual uploads.

  • Google's Klaviyo help page lists three use cases: Customer Match, Offline Conversion Import and Enhanced Conversions for Leads.
  • Setup requires a Klaviyo private API key with read access to Profiles, Lists & Segments, and Metrics & Events, plus at least one populated list or segment.
  • Klaviyo joins existing Data Manager sources such as ActiveCampaign, HubSpot, Salesforce, Shopify, Zoho CRM, BigQuery, Snowflake and Google Sheets.
  • Google's help pages are undated; PPC News Feed reported the addition on 2026-09-04, credited to Hana Kobzová.

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