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Change historychevron_rightMerchant Centerchevron_rightAug 28, 2026

short_title attribute extended to Performance Max visual formats on YouTube and Discover

Date
Aug 28, 2026 (first reported)
Primary source
Merchant Center Help

Google updated the short title [short_title] guidance so the attribute is used in Performance Max visual placements (YouTube and Discover) as well as Demand Gen, recommending under 40 characters with a 65-character maximum to avoid mobile truncation.

Previously the attribute was documented for Demand Gen only; the help page now covers both campaign types.

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