short_title attribute extended to Performance Max visual formats on YouTube and Discover
- Date
- Aug 28, 2026 (first reported)
- Primary source
- Merchant Center Help
Google updated the short title [short_title] guidance so the attribute is used in Performance Max visual placements (YouTube and Discover) as well as Demand Gen, recommending under 40 characters with a 65-character maximum to avoid mobile truncation.
Previously the attribute was documented for Demand Gen only; the help page now covers both campaign types.
Sources
- open_in_newShort title [short_title]Merchant Center Help · Aug 28, 2026
- open_in_newShort Title Attribute Now Used in Performance MaxPPC News Feed · Aug 28, 2026
Related changes
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