Merchant Center warned that products changing price or stock more than once a day may be disapproved

Google updated its Merchant Center automations help page to say that products whose price or availability changes frequently, such as more than once per day, may be disapproved instead of updated when Google detects a mismatch. Google also said it may stop automated updates altogether if the detected mismatches become too numerous.

The help page was revised on September 27, 2026 and picked up in trade coverage on October 8. Other sections of the document were edited at the same time.