Conversions API documentation published for a per-account pilot of server-side conversion uploads
- Date
- Aug 18, 2026
- Primary source
- Microsoft Learn
The UET Conversion API (capi.uet.microsoft.com) accepts website, CRM, offline and app events server-to-server alongside UET; access is granted per account through account teams or support, with no GA date given.
Documentation dated August 4, 2026 on Microsoft Learn; PPC Land detailed the pilot gating on September 11, 2026.
Sources
- open_in_newUET Conversion API IntegrationMicrosoft Learn · Aug 4, 2026
- open_in_newMicrosoft Advertising publishes Conversions API documentationSearch Engine Land · Aug 18, 2026
- open_in_newMicrosoft Publishes Conversions API DocumentationPPC News Feed · Aug 18, 2026
- open_in_newMicrosoft gates its new Conversions API behind per-account pilot approvalPPC Land · Sep 11, 2026
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