Microsoft Advertising doubled its Customer Match CDP partner list to 20, adding Adobe and Amperity

Microsoft Advertising expanded the list of customer data platforms supported for Customer Match to roughly 20 partners, about double the previous count. Adobe Real Time CDP, Amperity and Emarsys (SAP) are among the additions, while Salesforce is no longer listed.

• The partner list appears on the 'Customer match: Use your own data to find customers' help page.
• More CDP options give advertisers additional ways to sync first-party customer data into Microsoft Advertising without manual list uploads.
• Salesforce dropping off the list is a removal advertisers relying on that connector should check.
• Microsoft's help pages are undated; PPC News Feed reported the expansion on 2026-09-15, credited to Hana Kobzová.