Data-driven attribution model introduced alongside last click and last touch
- Date
- Apr 26, 2026
- Regions
- Global
- Primary source
- Microsoft Advertising Blog
DDA distributes conversion credit across the customer journey and feeds bidding; Microsoft said it would be available to all advertisers by the end of May 2026.
Primary source: Microsoft Advertising Blog (2026-05-19). Also covered by PPC News Feed (2026-04-26); Search Engine Land (2026-05-20).
Sources
- open_in_newNew import center and other product news for May 2026Microsoft Advertising Blog · May 19, 2026
- open_in_newMicrosoft Advertising Introduces Data-Driven AttributionPPC News Feed · Apr 26, 2026
- open_in_newMicrosoft rolls out AI-powered bidding, reporting and import updatesSearch Engine Land · May 20, 2026
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