Change historychevron_rightMicrosoft Adschevron_rightJul 1, 2026

View-through conversions extended to Multimedia ads

Product: Microsoft AdsCategory: MeasurementArea: MeasurementStatus: LiveImpact: LowSource type: Reported

Date: Jul 1, 2026 (first reported)
Primary source: PPC News Feed

View-through conversion tracking now covers Multimedia ads in addition to Audience campaign ads and audience-targeted Search ads.

Sources

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Microsoft Expands View-Through Conversions to Multimedia AdsPPC News Feed · Jul 1, 2026

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