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Change historychevron_rightMicrosoft Adschevron_rightMay 19, 2026

Cross-account portfolio bid strategies launched for Search and Shopping

Date
May 19, 2026
Regions
Global
Primary source
Microsoft Advertising Blog

Portfolio bid strategies can span multiple accounts under a manager account for unified optimization.

Primary source: Microsoft Advertising Blog (2026-05-19). Also covered by PPC News Feed (2026-05-23).

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