AI Max "Text guidelines" renamed "Text guardrails" in Search and Performance Max

Date

Sep 1, 2026 (first reported)

Regions

Global

Primary source

PPC News Feed

Sources

• open_in_new
  Microsoft Renames AI Max Text Guidelines to Text GuardrailsPPC News Feed · Sep 1, 2026

Related changes

• Aug 21, 2026Max CPC removed for new non-portfolio conversion, value and clicks campaigns from October 1, 2026
• Aug 19, 2026AI Max for Search rolled out to all advertisers globally, on by default for new campaigns
• Aug 16, 2026Bing tested larger image assets on search ads
• Jul 29, 2026Predictive matching began transitioning into AI Max search term matching
• Jul 27, 2026Bing tested sitelinks that auto-expand as users scroll
• Jun 22, 2026Disclaimers gained popup and inline layouts across Responsive Search Ads, Performance Max and Audience ads

← See this change in the change history