AI Max for Search rolled out to all advertisers globally, on by default for new campaigns
- Date
- Aug 19, 2026
- Regions
- Global
- Primary source
- Microsoft Advertising Blog
Search term matching, text customization and final URL expansion became available in every account, enabled by default on new campaigns and switchable off any time; Microsoft cited at least 8% more conversions in tests and 101% higher engagement for ads in Copilot.
Rollout began August 19, 2026 and Microsoft's launch post ran August 27. PPC Land later reported the 8% figure was the lower confidence bound across 44 advertiser experiments.
Sources
- open_in_newAI Max for Search is now availableMicrosoft Advertising Blog · Aug 27, 2026
- open_in_newMicrosoft Advertising rolls out AI Max globally for Search campaignsSearch Engine Land · Aug 19, 2026
- open_in_newMicrosoft Advertising gains AI Max across all accounts globallyPPC Land · Aug 19, 2026
- open_in_newMicrosoft Advertising Rolls Out AI Max GloballySearch Engine Journal · Aug 19, 2026
- open_in_newMicrosoft says AI Max testers gained 8% more conversionsPPC Land · Sep 9, 2026
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