Predictive matching began transitioning into AI Max search term matching
- Date
- Jul 29, 2026 (first reported)
- Regions
- Global
- Primary source
- PPC News Feed
Microsoft's help center documented that Predictive Matching for Search campaigns is being folded into AI Max's search term matching with improved intent understanding.
Sources
- open_in_newPredictive Matching Transitioning to Search Term MatchingPPC News Feed · Jul 29, 2026
Related changes
Undo