Seasonality adjustments extended to portfolio bid strategies and shared budgets
- Date
- Apr 16, 2026
- Regions
- Global
- Primary source
- Microsoft Advertising Blog
Advertisers can apply short-term seasonality adjustments to tCPA and tROAS campaigns inside portfolio bid strategies; Microsoft reported the feature fully rolled out to all advertisers in May 2026.
Primary source: Microsoft Advertising Blog (2026-04-16). Also covered by Microsoft Advertising Blog (2026-05-19); PPC News Feed (2026-04-18).
Sources
- open_in_newPerformance Max updates and other product news for April 2026Microsoft Advertising Blog · Apr 16, 2026
- open_in_newNew import center and other product news for May 2026Microsoft Advertising Blog · May 19, 2026
- open_in_newMicrosoft Expands Seasonality Adjustments to PortfoliosPPC News Feed · Apr 18, 2026
Related changes
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