AI Max for Search announced with an open pilot planned for May 2026
- Date
- Apr 21, 2026
- Regions
- Global
- Primary source
- Microsoft Advertising Blog
AI Max bundles search term matching, text customization and final URL expansion for Search campaigns across Bing and Copilot surfaces, with brand inclusions/exclusions, term exclusions and search term and asset reporting. Closed pilot at Activate on May 19; open pilot followed.
Global general availability came August 19 to 27, 2026 (see separate entry).
Sources
- open_in_newWin across all three eras of the webMicrosoft Advertising Blog · Apr 21, 2026
- open_in_newMicrosoft launches AI Max and new ad tools for the "agentic web" eraSearch Engine Land · Apr 21, 2026
- open_in_newAI Max Now Available in Microsoft Advertising PlatformPPC News Feed · Apr 25, 2026
- open_in_newMicrosoft Activate 2026 RecapPPC News Feed · May 19, 2026
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