Streamlined bid strategy setup rolled out globally with tCPA/tROAS as optional targets
- Date
- Mar 17, 2026
- Regions
- Global
- Primary source
- Microsoft Advertising Blog
New campaigns pick Maximize Conversions or Maximize Conversion Value and optionally layer a target CPA or ROAS; existing campaigns and portfolio strategies were unchanged.
Completes the consolidation first announced July 1, 2025.
Sources
- open_in_newNegative keywords for PMax and other product news for March 2026Microsoft Advertising Blog · Mar 17, 2026
- open_in_newMicrosoft Advertising simplifies automated bidding setupSearch Engine Land · Mar 19, 2026
- open_in_newMicrosoft Advertising Rolls Out Simplified Bid Strategies GloballyPPC News Feed · Mar 19, 2026
Related changes
Undo