Shopping research launched in ChatGPT with retailer data applications and Instant Checkout hooks

OpenAI launched shopping research, an agentic mode that builds personalized buying guides with top products, key differences and current retailer information for Free, Go, Plus and Pro users. Retailers could apply to have their product data included, and OpenAI said purchases would flow through Instant Checkout for participating merchants.

• Nearly unlimited usage was offered through the 2025 holiday season.
• Retailers wanting accurate representation were pointed to OpenAI's product feed program.