Native Instant Checkout scaled back; purchases moved to merchant apps and websites, per OpenAI spokesperson
- Date
- Mar 6, 2026
- Regions
- US
- Primary source
- Search Engine Land
The Information reported OpenAI was abandoning native checkout inside ChatGPT to focus on product search and discovery. An OpenAI spokesperson confirmed Instant Checkout was 'moving to Apps', with purchases completed inside connected merchant services rather than natively in ChatGPT.
- Only about a dozen Shopify merchants were reported to be live on native checkout (Shopify said closer to 30).
- OpenAI said it would keep working with Stripe on ACP for app-based transactions.
Sources
- open_in_newOpenAI's big ChatGPT Instant Checkout plan just changedSearch Engine Land · Mar 6, 2026
- open_in_newWhat It Means That The Leader In 'Agentic Commerce' Just Pulled BackForrester · Mar 7, 2026
- open_in_newWhy OpenAI's Checkout Retreat Spells Trouble For Its Commerce StrategyForbes · Mar 10, 2026
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