Apps in ChatGPT and Apps SDK launched at DevDay with retail and travel partners including Target and Instacart
- Date
- Oct 6, 2025
- Effective
- Oct 6, 2025
- Regions
- Global
- Primary source
- OpenAI
At DevDay OpenAI launched apps that run inside ChatGPT conversations and an Apps SDK built on MCP. Launch partners included Booking.com, Expedia and Zillow, with Target, Instacart, DoorDash and Uber listed as coming soon; merchant apps later became the route for in-chat purchases after Instant Checkout was scaled back.
Sources
- open_in_newIntroducing apps in ChatGPT and the new Apps SDKOpenAI · Oct 6, 2025
- open_in_newOpenAI and the race for AI-driven commerceTechCrunch · Oct 7, 2025
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