New customer acquisition goals for Performance Max entered open beta
- Date
- Sep 17, 2025
- Regions
- Global
- Primary source
- Microsoft Advertising Blog
Advertisers with purchase conversion goals could bid higher for new customers or target them exclusively, moving from the February pilot and August closed beta to open beta.
General availability came February 17, 2026 (see separate entry).
Sources
- open_in_newSupplemental feeds and other product news for SeptemberMicrosoft Advertising Blog · Sep 17, 2025
- open_in_newMicrosoft Ads Rolls Out New Customer Acquisition GoalsPPC News Feed · Sep 20, 2025
Related changes
Undo