Performance Max search theme limit doubled from 25 to 50 per campaign

Date

Jan 9, 2026

Regions

Global

Primary source

Microsoft Advertising Blog

Sources

• open_in_new
  Performance Max updates and other product news for January 2026Microsoft Advertising Blog · Jan 15, 2026
• open_in_new
  Search Theme Limit for Microsoft PMAX Increased to 50PPC News Feed · Jan 10, 2026
• open_in_new
  Microsoft adds customer goals and automation across Performance MaxPPC Land · Jan 15, 2026

Related changes

• May 7, 2026Auction insights for Performance Max announced as coming soon
• May 1, 2026Performance Max website URL publisher report added conversions, clicks and spend per placement
• Apr 16, 2026Landing page (final URL) reporting launched for Performance Max
• Apr 16, 2026Google Performance Max campaigns with new customer acquisition goals could be imported
• Mar 17, 2026Performance Max negative keywords reached GA with lists, API, Editor and Google import support
• Feb 17, 2026New customer acquisition goals for Performance Max became generally available worldwide

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