Share of voice metrics (impression share, click share, lost IS) added to Performance Max
- Date
- Aug 5, 2025
- Regions
- Global
- Primary source
- Microsoft Advertising Blog
Impression share, click share and impression share lost to budget/rank began rolling out for Performance Max in August 2025 and were generally available by January 2026 with data back to November 10, 2025.
Primary source: Microsoft Advertising Blog (2025-08-05). Also covered by Microsoft Advertising Blog (2026-01-15); Search Engine Roundtable (2026-01-16).
Sources
- open_in_newImpression-based remarketing updates and other product news for AugustMicrosoft Advertising Blog · Aug 5, 2025
- open_in_newPerformance Max updates and other product news for January 2026Microsoft Advertising Blog · Jan 15, 2026
- open_in_newMicrosoft Advertising Announces Share Of Voice Metrics, Asset Group-Level URL Options, Customer Acquisition Goals & Much MoreSearch Engine Roundtable · Jan 16, 2026
Related changes
Undo