Budget suggestions and performance estimates added for new Performance Max campaigns

Date

Aug 5, 2025

Regions

Global

Primary source

Microsoft Advertising Blog

Sources

• open_in_new
  Impression-based remarketing updates and other product news for AugustMicrosoft Advertising Blog · Aug 5, 2025
• open_in_new
  Performance Max Now Offers Budget & Performance EstimatesPPC News Feed · Sep 20, 2025

Related changes

• Sep 17, 2025New customer acquisition goals for Performance Max entered open beta
• Aug 30, 2025Microsoft outlined active betas and planned campaign-level negative keywords and channel reporting
• Aug 5, 2025Share of voice metrics (impression share, click share, lost IS) added to Performance Max
• Aug 5, 2025Search term insights and audience insights added to Performance Max reporting
• Aug 5, 2025Disclaimer support extended to Performance Max
• Aug 5, 2025Asset group-level reporting with segmentation rolled out for Performance Max

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