Performance Max stopped automatically outranking Standard Shopping in overlapping auctions
- Date
- Jun 10, 2025
- Regions
- Global
- Primary source
- Microsoft Advertising Blog
As of May 2025, when Performance Max and Standard Shopping campaigns overlap, Microsoft no longer prioritizes Performance Max; Ad Rank decides. Microsoft expected a neutral or positive account-level impact and easier testing.
Microsoft cited 39% higher conversion rates for Performance Max versus Standard Shopping (US, Feb to Apr 2025). PPC News Feed covered the new control on June 14, 2025.
Sources
- open_in_newNew custom report builder and other product updates for JuneMicrosoft Advertising Blog · Jun 10, 2025
- open_in_newMicrosoft Advertising launches reporting overhaul & Performance Max updatesSearch Engine Land · Jun 11, 2025
- open_in_newNew Control for Overlapping PMAX & Shopping Campaigns in Microsoft AdvertisingPPC News Feed · Jun 14, 2025
Related changes
Undo