Short headline limit for Audience ads raised from 30 to 40 characters

Date

Apr 1, 2025

Primary source

Microsoft Advertising Blog

Sources

• open_in_new
  Feed updates for Shopping campaigns and other product updates for AprilMicrosoft Advertising Blog · Apr 1, 2025

Related changes

• Jul 23, 2025Lifetime budgets launched for Audience campaigns
• Jul 18, 2025Impression-based remarketing lists could draw from up to 20 campaigns or ad groups
• Jun 24, 2025App-level placement reporting and exclusions added to Audience campaigns
• Jun 10, 2025Google and Meta carousel ads could be imported as native Audience ads
• May 14, 2025Microsoft Invest DSP sunset announced for February 28, 2026
• May 6, 2025Video assets could be added to native Audience campaigns

← See this change in the change history