Lifetime budgets launched for Audience campaigns

Date

Jul 23, 2025

Regions

Global

Primary source

Microsoft Advertising Blog

Sources

• open_in_new
  Impression-based remarketing updates and other product news for AugustMicrosoft Advertising Blog · Aug 5, 2025
• open_in_new
  Microsoft Advertising rolls out Lifetime Budgets for Audience AdsSearch Engine Land · Jul 23, 2025
• open_in_new
  Lifetime Budgeting Comes to Microsoft AdvertisingPPC News Feed · Jul 25, 2025

Related changes

• Oct 7, 2025Amazon DSP named preferred transition partner for Microsoft Invest customers
• Sep 17, 2025Made-for-advertising content banned across Monetize, Invest and Curate
• Jul 31, 2025Audience Planner modernized with persona forecasting and in-planner campaign creation
• Jul 18, 2025Impression-based remarketing lists could draw from up to 20 campaigns or ad groups
• Jun 24, 2025App-level placement reporting and exclusions added to Audience campaigns
• Jun 10, 2025Google and Meta carousel ads could be imported as native Audience ads

← See this change in the change history