Microsoft Invest DSP sunset announced for February 28, 2026
- Date
- May 14, 2025
- Effective
- Feb 28, 2026
- Regions
- Global
- Primary source
- Microsoft Advertising Blog
Microsoft said it would stop supporting media buying through its DSP, Microsoft Invest (formerly Xandr Invest), from February 28, 2026 and focus buy-side investment on the Microsoft Advertising Platform. Third-party DSP access to Microsoft inventory continues via Monetize.
On October 7, 2025 Microsoft named Amazon DSP as the preferred transition partner for Invest customers.
Sources
- open_in_newEmpowering businesses for a future that is conversational, personal, and agenticMicrosoft Advertising Blog · May 14, 2025
- open_in_newMicrosoft Advertising Goes All-In on AI, Kills Off Its DSPPPC News Feed · May 17, 2025
Related changes
Undo