App-level placement reporting and exclusions added to Audience campaigns
- Date
- Jun 24, 2025 (first reported)
- Primary source
- Microsoft Advertising Blog
Audience campaigns gained Mobile App Name, Mobile Bundle and Mobile Web URL reporting columns and the ability to exclude specific apps at account, campaign or ad group level; Microsoft-owned apps remain non-excludable. In August Microsoft replaced aggregate app-store rows in the website URL publisher report with per-app data.
Primary source: Microsoft Advertising Blog (2025-08-05). Also covered by Search Engine Land (2025-06-24); PPC News Feed (2025-06-24).
Sources
- open_in_newImpression-based remarketing updates and other product news for AugustMicrosoft Advertising Blog · Aug 5, 2025
- open_in_newMicrosoft adds app placement controls to Audience campaignsSearch Engine Land · Jun 24, 2025
- open_in_newMicrosoft's Audience Ads Now Support App-Level Placement Reporting & ExclusionsPPC News Feed · Jun 24, 2025
Related changes
Undo