Google Ads Change History
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Change historychevron_rightMicrosoft Adschevron_rightApr 1, 2025

Google-imported Performance Max campaigns got automatic final URL cleanup and new image aspect ratios

Date
Apr 1, 2025
Primary source
Microsoft Advertising Blog

Microsoft began cleaning final URLs on imported Performance Max campaigns to improve crawlability and asset generation, and swapped in four new aspect ratios (2.01:1, 1.69:1, 1.53:1, 1.24:1) while removing 1.78:1, 1.33:1 and 1.5:1.

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