Smart campaigns began upgrading to Performance Max

Date

May 9, 2025 (first reported)

Primary source

PPC News Feed

Sources

• open_in_new
  Microsoft Upgrades Smart Campaigns to Performance MaxPPC News Feed · May 9, 2025

Related changes

• Aug 30, 2025Microsoft outlined active betas and planned campaign-level negative keywords and channel reporting
• Aug 5, 2025Share of voice metrics (impression share, click share, lost IS) added to Performance Max
• Aug 5, 2025Search term insights and audience insights added to Performance Max reporting
• Aug 5, 2025Disclaimer support extended to Performance Max
• Aug 5, 2025Budget suggestions and performance estimates added for new Performance Max campaigns
• Aug 5, 2025Asset group-level reporting with segmentation rolled out for Performance Max

← See this change in the change history